We at Philo are thrilled to invest $2.5M into ADDAX Overland, a provider of rugged, durable overland equipment that has been making waves in the outdoor industry. 

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At Philo, we're all about backing companies that get people outside and exploring the incredible world around us. ADDAX Overland perfectly fits that bill, and we're excited to contribute to their trailblazing journey. The new strategic investment will enable ADDAX to further invest in innovation, manufacturing, and R&D–ensuring that production of the company’s premier overlanding equipment keeps up with the growing demand. 

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New CEO Marshall Smith comes to ADDAX as a seasoned chief executive, having co-led two successful e-commerce companies to over 300% growth. The former president of Manly Bands and COO of Taft, Smith brings a wealth of operational and manufacturing experience to fuel growth and product expansion, such as bringing the company’s new Gladiator Overlanding Cap and Camper to market late this summer. 

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Philo has been hitting the road with ADDAX, joining them at awesome industry events like Moab's Jeep Safari, Daytona's Jeep Beach Expo, and most recently, the Overland Expo Pacific Northwest. We're having a blast getting our hands dirty (and maybe a little dusty) alongside the ADDAX crew.

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In addition to the investment, Philo will also provide robust operational resources and expertise across strategy, sales, and operation and to grow our partnership with Jeep. If you are a friend of Philo and interested in trying out the ADDAX trailer, let us know, and stay tuned for more Addax news!

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